Course Overview
TOPIn this hands-on, two-day Social Media for Government with AI training course, you will learn the government social media best practices, practical applications, and standards. This social media training will explore overall social media goals, AI-assisted content strategy creation, platforms and AI-recommended content appropriate for your target audience, keyword research and applying SEO for all government social media posts. You will also gain an understanding of how to use AI tools to monitor accounts, leverage predictive analytics with Google Analytics Social Reports to track social media metrics, and how to ensure your social media content meets Section 508 Accessibility guidelines with AI-generated captions and transcripts.
Scheduled Classes
TOP| 08/14/24 - CTB - TB Virtual Instructor-Led - TB Virtual Instructor-Led | (click to enroll)
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| 09/11/24 - CTB - TB Virtual Instructor-Led - TB Virtual Instructor-Led | (click to enroll)
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| 11/12/24 - CTB - TB Virtual Instructor-Led - TB Virtual Instructor-Led | (click to enroll)
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What You'll Learn
TOPOutline
TOP1. Social Media Strategy and Best Practices
Benefits of Social Media
Social Media Government Policy & Standards
Content Strategy
Leveraging AI content generators for Social Media content creation
Key Personas and Target Audience
AI algorithmic analysis for optimizing follower growth
Social Media Metrics Measured in Google Analytics 4
2. Key Platforms and Content Types
Types of Content Featured on Each Social Media Platform
Most Frequently Used Platforms by Government
AI-curated, platform-specific content recommendations
3. Branding Your Social Media
Purpose of Branding
Style Guides
Branding for each Social Media Platform
AI logo and image generators (Canva, Instagram, Adobe Firefly, etc)
4. Search and Analytics
Keyword Research for Your Organization
Social Media Metrics – What You Can Measure
Google Analytics Social Reports
5. Community Management
Best Practices Commenting and Replying
Engagement, Likes, Retweets, and others
Etiquette & Online Reputation Management
Frequency, Best Times & Days to Post Personal v. Professional
AI moderation for comments and inquiries (ChatGPT, Claude, etc)
6. Accessibility
Social Media Section 508 Accessibility Government Guidelines
Social Media Content for People with Disabilities
Making Your Social Media Content Accessible with AI automated Captions and Transcripts
Disclaimer: All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.
Prerequisites
TOPStudents must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.
Who Should Attend
TOP- Public Affairs Specialists
- Social Media Managers
- Social Media Specialists
- Social Media Coordinators
- Communication Specialists
- New Media Specialists
- Digital Marketers
- Web Developers
- Social Media Writers
